Synopsis

Set in a storybook-like 1970s landscape, the video follows two boys wandering through the woods. They discover a toy chicken and a strange case containing five winged fairy versions of the Spice Girls. The fairies charm one boy, then lead him into a giant Rubik's Cube. After he disappears, the remaining boy carries the cube to a vending machine filled with similar cases. He places it inside and walks away, only for the fairies - now accompanied by his missing friend - to emerge from the machine.

Factoids & Trivia

• The video uses stop-motion animation rather than live-action footage, allowing the group to appear as tin toy fairies.

• Production took approximately five months, making the video a far more time-consuming project than the group's film, "Spice World."

• Five metal puppets, each around 12 inches tall, were created with wings and styling based on the individual Spice Girls.

• Geri Halliwell appears in the animation because the project had been commissioned before she left the group in May 1998.

• The video's imagery drew on children's annuals, Victorian fairy folklore and the surreal toy adventures associated with Rupert Bear.

• The unusual opening was partly designed for "The Chart Show," which often broadcast only the first verse and chorus of a music video. The production placed its most elaborate animation at the beginning.

• The video's underlying idea concerns leaving childhood behind. The fairy figures are presented as lost toys, while the vending-machine imagery also comments on disposable pop culture.

• The video premiered in the United Kingdom on June 22, 1998, shortly before "Viva Forever" became the group's seventh UK number-one single.