Synopsis
The Pharcyde appear in an exaggerated plantation-era setting, presenting themselves as wealthy landowners while white servants work around them, carry out chores, and pose for staged photographs. The group's relaxed performance and playful behavior contrast with the disturbing power dynamic on display. Rather than illustrating the lyrics literally, the video uses role reversal and period imagery to frame "Runnin'" as a meditation on oppression, privilege, escape, and the difficulty of outrunning harsh realities.
Factoids & Trivia
- The video was filmed inside and outside the Collegiate Gothic Main Building at John Marshall High School in Los Angeles.
- "Runnin'" was released in 1995 as part of the Pharcyde's second album, *Labcabincalifornia*. The single reached No. 55 on the Billboard Hot 100, No. 35 on the U.S. R&B chart, and No. 36 in the United Kingdom.
- The track was produced by Jay Dee, later widely known as J Dilla. It became one of the productions most closely associated with his early work and helped establish his distinctive, off-center approach to hip-hop rhythm.
- According to an account published by Stones Throw Records, Q-Tip introduced the group to Jay Dee. The Pharcyde initially assumed "Jay Dee" might simply be another name used by Q-Tip.
- Slim Kid Tre recalled that Fatlip and he physically fought over Jay Dee's original drum programming. Fatlip subsequently reprogrammed the straight beats, changing the rhythmic feel of the finished track.
- The video is notable for turning the song's idea of running away into a deliberately uncomfortable reversal of historical power roles. The imagery has been discussed as both satire and a critique of privilege rather than as a straightforward narrative.
- "Runnin'" later appeared in the films *8 Mile*, *The Sitter*, and *Tag*, as well as the television series *Entourage* and *New York Undercover*.