Synopsis
Pet Shop Boys' "Go West" places Neil Tennant and Chris Lowe in a surreal, computer-generated world shaped by Soviet and Western imagery. Against gray cities, red stars, flags, monumental statues, and endless stairways, the duo move toward an imagined land of freedom and possibility. Tennant carries a striped arrow staff while Lowe rides a silver flying board. Live-action footage from Moscow's Red Square is combined with fantasy sequences, ending with a larger-than-life vision of liberation and escape.
Factoids & Trivia
- The Pet Shop Boys version is a cover of the Village People's 1979 disco song.
- Chris Lowe chose "Go West" for a 1992 AIDS charity event organized by filmmaker Derek Jarman at Manchester's Haçienda nightclub. He understood the song as expressing the idea of an idealized gay utopia.
- The video combines computer-generated imagery with footage filmed in Moscow's Red Square. Soviet monuments, red stars, military-style formations, and Western symbols create a deliberate visual contrast.
- Its fantasy imagery includes an indirect tribute to the 1946 Powell and Pressburger film "A Matter of Life and Death," whose characters also travel through a stylized realm connected by stairways.
- Tennant and Lowe's blue-and-yellow costumes, complete with unusual domed headpieces, became one of the defining visual signatures of the "Very" era.
- The video was nominated for the Grammy Award for Best Short Form Music Video at the 1995 ceremony.
- The costumes and visual concept were later parodied in the Pet Shop Boys' 2006 video for "I'm with Stupid."
- The song's chant-like chorus eventually became widely adopted in soccer stadiums, including by Arsenal supporters.