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Montell Jordan - This Is How We Do It

Music Video
ArtistMontell Jordan
SongThis Is How We Do It
DirectorKeith Ward
IntroNo
OutroNo
Sound MixStereo
Technical Specificationscolour - format unknown

Wiki

Synopsis

Montell Jordan turns a neighborhood celebration into a full-scale party in this upbeat 1995 video. He performs among friends and dancers as the action moves between a lively house party, choreographed studio sequences, and a booth scene with a female companion. The visual matches the song's communal spirit, mixing casual social moments with polished performance shots. Bright styling, energetic movement, and repeated crowd interaction present Jordan as both the host and star of a distinctly mid-1990s R&B and hip-hop gathering.

Factoids & Trivia

  • The video was released in February 1995 alongside Jordan's debut single for Def Jam Recordings.
  • The production alternates between a house-party setting and staged performance scenes, including sequences with backup dancers and a booth.
  • "This Is How We Do It" was Def Jam's first major R&B release and became Jordan's signature song.
  • The single topped the Billboard Hot 100 for seven consecutive weeks, giving the video a long run on music television during the spring and summer of 1995.
  • The song's production draws on Slick Rick's "Children's Story," with an additional bass interpolation from Bob James' "Nautilus." The video's street-party atmosphere reflects that hip-hop lineage while presenting the track as a polished R&B crossover.
  • The official video has since been issued in a remastered HD version through Montell Jordan's official YouTube channel.
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