Synopsis

Belly turn the backstage routine into a playful rock 'n' roll farce. While the band performs with exaggerated swagger under the stage lights, Tanya Donelly is left handling the unglamorous work behind the scenes. She fetches towels, manages equipment, changes guitar strings, and patches unruly cables while the musicians enjoy the attention of full-fledged rock stars. The contrast between polished performance and frantic roadie duty gives the video a light, self-mocking tone that matches the song's bright, pop-oriented energy.

Factoids & Trivia

• "Now They'll Sleep" was released as the first single from Belly's second album, King, in early 1995.

• The song was written by Tanya Donelly and guitarist Tom Gorman.

• The video's central joke reverses the usual rock-video hierarchy: the band gets the glamorous treatment while Donelly is shown doing the practical backstage labor.

• The musicians' exaggerated stage behavior includes classic rock-star gestures such as planting a foot on the monitor and dramatically tossing their hair.

• The single reached No. 17 on the US Modern Rock chart and No. 28 on the UK singles chart.

• The video was also issued through the Rock Video Monthly series in May 1995.