Synopsis

Maxwell appears alone in an intimate, dreamlike hotel-room setting, with the video focusing on his relaxed presence and moments of physical vulnerability. The imagery centers on him in a bathtub, turning the song's sensual, soothing mood into a private visual experience rather than a conventional performance piece. Shot with a rough, homemade texture, the clip feels spontaneous and personal, presenting Maxwell less as a polished R&B star than as an exposed, quietly charismatic figure.

Factoids & Trivia

• The video was filmed in Paris after Maxwell approached the filmmaker and asked to make a clip. With no crew available, the concept was developed around what could be done in a hotel room.

• It was shot entirely on Super 8 film, giving the footage its grainy, soft-focus appearance and an unusually informal feel for a major-label R&B release.

• The bathtub imagery was intended to show Maxwell's vulnerability rather than simply emphasize sexuality. The video's relaxed tone comes from that contrast between an intimate setting and an understated performance.

• "Luxury: Cococure" was released as the first single from Maxwell's 1998 album "Embrya." Contemporary music-video programming listings show the clip being added by outlets during the summer of 1998.

• The full video has become difficult to locate online. Its scarcity has given the clip a minor lost-media reputation among Maxwell fans, with only fragments and partial versions circulating in recent years.