Synopsis
Devo perform "That's Good" in front of a blue-screen backdrop filled with surreal, computer-enhanced imagery. The visuals play on the song's themes of desire, consumption, and frustration, mixing cartoon food, geometric shapes, animated objects, and brief shots of a smiling nude woman. Rather than following a conventional narrative, the video presents the band as part of a deliberately artificial audiovisual spectacle, with the rapidly changing images creating a satirical contrast between catchy pop presentation and the song's more ambiguous ideas.
Factoids & Trivia
- "That's Good" appears on Devo's 1982 album *Oh, No! It's Devo*.
- The video was designed around the kind of multimedia presentation Devo intended to use on its forthcoming tour, giving viewers at home a version of the band's stage-oriented visual concept.
- MTV objected to the juxtaposition of an animated French fry entering a donut and the subsequent shot of a smiling nude woman. The sequence was edited for broadcast, making the video one of Devo's early encounters with MTV censorship.
- Gerald Casale later recalled that he regretted making the requested edits, saying the song was losing chart momentum at the time.
- The production combines performance footage with bluescreen effects, animation, and early computer-generated imagery, continuing Devo's interest in treating music videos as extensions of the band's visual identity.
- The restored official version was produced by Chuck Statler, with film and video restoration handled by Peter Conheim.