Synopsis

Adam Ant begins the day in theatrical style, preparing himself while servants move through an imposing old building. He faces a gathering of reporters, photographers, and admirers, turning the media's fascination with his image into a playful spectacle. Caroline Munro appears as a skeptical journalist who gradually becomes intrigued by Ant's flamboyant persona. As the press frenzy gives way to flirtation, the video ends with the pair retreating together, underlining the song's teasing question about what lies behind a supposedly respectable public image.

Factoids & Trivia

• The video was made for "Goody Two Shoes," Adam Ant's first solo single after the breakup of Adam and the Ants. The single was released in 1982 and became a UK No. 1 hit.

• Adam Ant created the video's storyline and storyboards. He later described the song and clip as a statement of how he wanted to manage his career and public image.

• Caroline Munro plays the journalist. Known for Hammer horror films and appearances in major productions including *The Spy Who Loved Me*, she said Adam Ant selected her because he knew her previous work.

• The shoot took place in an old sanatorium in Virginia Water, England. Its grand, slightly sinister interiors give the otherwise playful clip a strong period-film atmosphere.

• Graham Stark and Dandy Nichols also appear. Stark plays the butler, while Nichols plays the cleaning woman.

• The video includes an appearance by Norman Cook, later known as Fatboy Slim, in one of his early screen roles as a reporter.

• Stills from the video were used for the front and back cover artwork of Adam Ant's *Friend or Foe* album.

• The song's central question, "Don't drink, don't smoke, what do you do?", was connected to Ant's own clean-living image, while the video deliberately contrasts that image with his elaborate makeup, costumes, and flirtatious behavior.