| Artist | O.M.D. |
| Song | Genetic Engineering |
| Album | Dazzle Ships |
| Intro | No |
| Outro | No |
| Production Company | Limelight |
| Sound Mix | Stereo |
| Technical Specifications | colour - format unknown |
The promo presents OMD in a playful, surreal pastiche of British crime cinema and scientific imagery. Andy McCluskey and Paul Humphreys perform amid genetics books and staged scenes involving a sharply dressed pair modeled on the Kray brothers, a young woman, and a grand Rolls-Royce. The visual treatment is more eccentric than explanatory, using the song's title as a springboard for a stylized collision of pop performance, old-fashioned gangster mannerisms, and pseudo-scientific atmosphere.
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Efficiant, logical, effective, and practical. Using all resorces to the best of our ability. Changing, designing, adapting our mentalities. Improving our abilities for a better way of life. CHORUS: Babies. Mother. Hospital. Scissors. Creature. Judgement. Butcher. Engineer. These are the little children, the future in our hands. When all God's children on this Earth inherit all our plans. These are the lies they tell us. But this is the only way. When all God's children on the Earth will evermore be saved. ... |