Synopsis

The video presents "Gravitate To Me" as a moody, studio-based performance piece rather than a conventional narrative. Matt Johnson appears at the center of the imagery, delivering the song with an intense, almost hypnotic presence, while atmospheric lighting, stark compositions, and stylized camera work echo the song's themes of attraction, destiny, and spiritual recognition. The visual approach keeps the focus on Johnson and the track's brooding emotional pull, giving the performance a dreamlike, slightly theatrical quality.

Factoids & Trivia

• "Gravitate To Me" was released in 1989 as the second single from *Mind Bomb*, following "The Beat(en) Generation." It replaced "Armageddon Days Are Here Again" as the album's planned follow-up single after controversy surrounding that song's lyrics.

• The song was co-written by Matt Johnson and Johnny Marr. Marr also played electric guitar on the recording, part of the full band lineup assembled for *Mind Bomb*.

• Production records place the shoot at Jacob Street Studios in London. Chris Ashbrook handled the cinematography, and Lisa Bryer was credited with producing the clip.

• The single reached No. 63 on the UK Singles Chart and performed more strongly in New Zealand, where it peaked at No. 27.

• The original album version runs for more than eight minutes, while the commonly circulated music-video edit is considerably shorter.

• The official video was uploaded to The The's YouTube channel in 2011, although the clip itself dates from the song's original 1989 release.