Synopsis
The Rolling Stones perform "She's So Cold" on a brightly lit, vividly colored studio set. Mick Jagger takes center stage in a blue jumpsuit, strutting, gesturing, and throwing himself into the song's frustrated, sexually charged attitude. Keith Richards and Ronnie Wood play off one another on guitar while Bill Wyman and Charlie Watts anchor the performance behind them. The video favors quick cuts, close-ups, and exaggerated stage movements over a narrative, turning the band's swagger and comic exasperation into the main spectacle.
Factoids & Trivia
- The video was made in 1980 to promote "She's So Cold," the second single from the album *Emotional Rescue*. The single was backed by "Send It to Me."
- The clip was filmed during the same production session as the Rolling Stones' video for "Emotional Rescue," allowing two promos to be created from a related studio setup.
- The colorful, theatrical presentation reflects the transitional period just before MTV's US launch on August 1, 1981. At the time, many rock videos still functioned primarily as filmed promotional performances rather than elaborate narrative productions.
- Mick Jagger's blue jumpsuit and highly physical performance became the video's most recognizable visual features, giving the clip a deliberately playful and campy edge.
- The song's lyric included the phrase "she's so goddamned cold." Promotional copies sent to US radio stations included both the original version and a cleaned-up alternative.
- The video was later included in *Video Rewind*, the Rolling Stones' compilation of promotional clips spanning their work from 1972 through 1984.