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Honda Motor Co. - Cog

TV Commercial | USA | 2006
AdvertiserHonda Motor Co.
BrandHonda
DirectorAntoine Bardou-Jacquet
ProducerSimon Poon Tip (at Partizan Midi Minuit)
ProductCR-V
Production CompanyPartizan Midi Minuit
AgencyWieden + Kennedy
NoteThe commercial received upon its release a huge amount of awards, making it one of if not the most awarded commercial in history. Overshadowing this fact is that the concept is highly inspired by a video art film/short film called Der Lauf der Dinge. The creators of this film, Peter Fischli and David Weiss, accused Wieden + Kennedy of plagiarism.

Title Relations

┌────────────────────────────────────────────┐  influenced   ┌───────────────────────┐
│ Der Lauf der Dinge (aka The Way Things Go) │ ────────────> │ Honda Motor Co. "Cog" │
└────────────────────────────────────────────┘               └───────────────────────┘
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