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TV Commercial | 2005

Volkswagen(Brand), Golf(Product) "Rain" (2005)

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from: ne-o.co.uk

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from: ne-o.co.uk

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Jump to: Misc
Brand: Volkswagen
Product: Golf
Year-Date: 2005-July
Misc
Agency: London
Agency: DDB
Biz Sector: Automotive
Country: UK
Music: Singing In The Rain (remix)
Official Homepage: www.newgolf.co.uk
Production Company: Stink
Runtime: 1:00
Sound Mix: Stereo
Spot Name: Rain
Technische Spezifikationen: colour - format unknown
VFX Company: Ne-o
VFX Company: UK
VFX Supervisor: Ryoko Tanaka
VFX Supervisor: Jake Knight
Clipland ID: 501002265
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User Comments
Tuesday 11/01/05

First of all we are going to talk about our television advert. We think this is the most effective television advert and we hope you agree. (Play it)

This advert is trying to put across the point that the Volkswagen Golf is still the original but an updated version like the dance sketch starring Gene Kelly. This dance clip is a classic clip from a famous musical called Singing in the Rain. Gene Kelly was one of the best dancers ever and this is one of his famous dance routines.

What the advert does is update the routine with more modern up tempo music and more modern dance moves. They have used the original film and cleverly modified it using computer animation.

The punch line at the end (point out) is very effective as it is trying to say that the updated version will be as popular as the original.
First of all we are going to talk about our television advert. We think this is the most effective television advert and we hope you agree. (Play it)

This advert is trying to put across the point that the Volkswagen Golf is still the original but an updated version like the dance sketch starring Gene Kelly. This dance clip is a classic clip from a famous musical called Singing in the Rain. Gene Kelly was one of the best dancers ever and this is one of his famous dance routines.

What the advert does is update the routine with more modern up tempo music and more modern dance moves. They have used the original film and cleverly modified it using computer animation.

The punch line at the end (point out) is very effective as it is trying to say that the updated version will be as popular as the original.
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