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TV Commercial | 2003

Cisco Systems "Meanwhile On Planet Earth..." (2003)

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User Rating:

7.2/10 (3 votes)

Details

Jump to: Heads Misc

Client: Cisco Systems
Year-Date: 2003

Heads

Cutter: Hank Corwin
Production Designer: Jennifer Parke
Production Designer: Justin Hooper
Regisseur: Errol Morris

Misc

Agency: Ogilvy Los Angeles
Anmerkungen: Note from Cisco: The piece of music was composed specifically for our commercial. We are really excited that so many of our customers have shown an interest to the music.; Copywriters: Steve Williams, Ian Graham
Art Directors: Justin Hooper, Jennifer Parke
Creative Directors: Dan Burrier, Chief Creative Officer, Ogilvy LA
Gavin Milner, Executive Creative Director, Ogilvy LA
Graphics: Logan
Print Photographer: Christian Stoll
Biz Sector: ?
Companies involved in Production: Lost Planet(Editing)
Composer: Mark Kilian: CA
Music: Machine Head/Venice
Official Homepage: www.cisco.com
Production Company: Radical Media(Julie Salik)
Runtime: 1:00
Script/Written by: Steve Williams
Script/Written by: Ian Graham
Sound Mix: Stereo
Spot Name: Meanwhile On Planet Earth...
Technische Spezifikationen: colour - format unknown

Clipland ID: 501001814

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Links

• Cisco Systems "Meanwhile On Planet Earth..." (2003) [clipland.com] (this page)

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User Comments

Monday 06/23/03

Without a doubt, my favourite tv ad during this time (June 2003). I'm a 50 year old life-weary male, yet this ad pushes many of my buttons; I really like the collision of chaos, energy and hope expressed by the many faces/people/themes in this ad; all underscored by a peacefully undulating piano score and the non-emotional voice of the male narrator. Good one Cisco!

Friday 03/28/03

The announcer on this ad is so annoying, the music so hauntingly beautiful, I experience a wonderful ripsaw of emotions when I listen. After the third or forth listening, I found that I could filter out the announcer to better listen to the music.

As for the effectiveness of the commercial, not very. If I was interested in the technologies listed in the commercial, which includes a very cool scene of a couple, "1,000s of miles apart" using cellphone/pda/ videophones to show each other their respective cities, I am given no indication of how exactly Cisco can do this for me....I believe that technology is still a few years away and many thousands of dollars out of reach for most average businesses. A visit to their web site, featured at the end of most of their commercials, gives no sense that there is a gateway to the technolgies featured in the commercial.

The commercial IS beautifully filmed, using some of the newer higher color saturation techniques used extensively in music videos, well edited (unlike this review), good settings, and catchy images. In fact, the music has a nice syncing / falling out of step cadence with the commercial.

If an effective commercial is one that makes me write a review on Clipland, then this one was successful.