Client: Apple
Year-Date: 1984

Director: Ridley Scott
Production Designer: Lee Clow

Agency: Chiat/Day, New York
Biz Sector: ?
Country: International
Notes: The famous _1984_ commercial that launched the Macintosh during the Super Bowl in 1984 is purported to have been shown only once; but to qualify for 1983's advertising awards, the commercial also aired on December 15 at a small TV station in Twin Falls, Idaho (KMVC Channel 11), and in movie theaters for weeks starting on January 17th. (Apple Confidential)
Speech: _Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology. Where each worker may bloom, secure from the pests purveying contradictory thoughts. Our Unification of Thought is more powerful a weapon than any fleet or army on earth. We are one people. With one will, one resolve, one cause. Our enemies shall talk themselves to death and we will bury them with their own confusion. We shall prevail!_
Off-Text: _On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'_
Production Company: RSA Films
Runtime: 1:00
Script/Written by: Steve Hayden
Sound Mix: Stereo
Spot Name: 1984
Talent: Runner - Anya Major
Technical Specifications: colour - format unknown
additional Credits: Steve Hayden(Copywriter), Brent Thomas(Art Director)