Client: Heineken; Heineken(Brand); Beer(Product)

Director: Baker Smith
Editor: Dave Koza, Karen Kelly
Production Designer: Ralph Yznaga

Agency: Lowe
Awards: London International Advertising Awards - LIAA, 2001 (Winner)
Biz Sector: Beers, Ciders, Lagers
Note2: adforum_ID(19346),PE(18465)
Production Company: Tate & Partners(Nuria Gimpera)
Script/Written by: Steven Hanratty
Sound Mix: Stereo
Spot Name: The Pain Barrier [It's All About the Beer]
Technical Specifications: colour - format unknown
additional Credits: Lee Garfinkel, Gary Goldsmith(Executive Creative Director), C.J. Waldman(Creative Group Head)