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Submitted: Monday 10/29/07
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Title: MAD WORLD

Advertiser/Client: MICROSOFT

Product/Service: XBOX 360

Category: Cannes 2007 Best Use of Music

Entrant Company, City: McCANN WORLDGROUP, San Francisco

Country: USA

Advertising Agency, City: McCANN WORLDGROUP, San Francisco

Country: USA

Executive Creative Director: John McNeil/Rob Bagot

Creative Director: Geoff Edwards/Scott Duchon

Copywriter: Mat Bunnell

Art Director: Nate Able

Agency Producer: Hannah Murray

Production Company, City: ANONYMOUS CONTENT, Culver City

Country: USA

Director: Joseph Kosinski

Synopsis:

A sombre glimpse into the life of our hero, Marcus Fenix, as he battles for survival in a desolate war-torn world.

xbox, microsoft

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