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Message: Re: Re: cotton commercial seen on BRAVO
Posted by: laetitia on Thursday 02/17/05
> > Can anyone PLEASE email me if you know who does the version of "California Girls" that is on the cotton commercial with all the mannequins? I saw it air on Bravo during Project Runway and I can't seem to get info on it anywhere! Info mucho appreciated! THAN
> --------
> if you go to the site mentioned above[cottoninc.com] you can download the song. good luck!
> You can listen to it at:
> http://resource.cottoninc.com/_other/Mannequins.mp3
>
>
> 02.13.2005
>
> re: unknown band covering "California Girls" for the fabric of our lives...
>
> Nice to know you aren't the only person having a very hard time finding the new artist covering the song California Girls...O.k. maybe not.
> (someone has posted the very same question at http://www.clipland.com/Talk/message/44027/cotton-commercial-seen-on-BRAVO.html - alas with no replies yet.)
>
> Here's the ad agency that has that account - call em up! And don't forget to let us know what you find out.
>
> Ddb Worldwide Communications Group Inc
> Tel: (212) 415-2000
> 437 Madison Ave
> New York, NY 10022
>
> ---------------------------------
> There's a photo of one of the manequins and a little information about the ad agency that did the commercial here:
>
> http://www.textileworld.com/News.htm?CD=2390&ID=7116
> Cotton's New Look
>
> Cotton Incorporated’s newest advertising campaign focuses
> on 20- and 30-something women, stressing fun, comfort and easy care.
>
> Cotton Incorporated, Cary, N.C., has a new advertising campaign, a new agency and a new focus. “The Fabric of Our Lives” tagline — which has seeped its way into the subconscious of almost every consumer — will be dropped from television advertising after 14 years. The company’s new target area is women in the 21-to-34 age group. Extensive research, conducted by its new advertising agency, DDB, New York City, showed women can’t have too many pairs of jeans, love to shop and notice what people wear.
>
> Cotton Incorporated named DDB as its new advertising agency in November 2003, after an extensive three-month review. DDB replaces Ogilvy & Mather/New York, which served as Cotton Incorporated’s agency of record for more than 30 years.
>
> One of Cotton Incorporated’s first new commercials features
> mannequins in shop windows dressed in various cotton apparel.
> The commercial ends with the tagline “What a great time to be a girl.”
>
> Cotton Incorporated will run seven new commercials on 16 networks, each representing a different aspect of cotton. Each ad is playful and points up the pleasure of shopping. More than 100 different wardrobe selections appear in the ads, all made of cotton and cotton-rich fabrics. All of the wardrobe items can be identified by going to Cotton Incorporated’s consumer website, which will continue to operate at www.thefabricofourlives.com.
>
> One commercial features a Jack Russell terrier racing through the house grabbing clothing and tossing it into a pile.
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