oh my goodness the ikea commercial with the 'sad lamp' is soooo funny! it is of a lamp that was thrown away and its outside where its raining, and inside the previous owner has a new lamp and is lookin out on it. theres sad music in the background, and then this guy with an accent comes up and says: 'you feel sorry for this lamp. you are crazy! this lamp has no feelings. besides, the new one is much better.'