Message: Re: Joe Boxer Update
Posted by: Joe Boxer on Thursday 08/29/02
***Where can I find that cool music that's playing in the Kmart Joe Boxer commercials?
That cool tune you hear in our TV Spots was created by Nicola Conte from Milan, and the name of the song is 'Jet Sounds'. It can be found on the CD by the same name. You can order this music directly from www.amazon.com. The name of the album is 'Jet Sounds'.

What can you tell me about the ad with Vaughn dancing in his Joe Boxer's?
Short and sweet! Vaughn is a model and actor originally from Detroit, who came to the auditions for the TV spots in Los Angeles. During his audition, Vaughn began dancing the 'Joe Boxer Boogie', as it's now called, and the response was such that we decided to dedicate an entire commercial to him and his dance. There has been outstanding public response to this spot, and both Joe Boxer and Kmart now feature copies of the commercial on their respective websites for viewing and downloading. The Boxer Boogie TV Spot is just one of a series of spots that were created to celebrate the launch of Joe Boxer, available exclusively at Kmart. These spots were produced by the New York offices of TBWA/Chiat/Day for Kmart, with creative input from the Joe Boxer in-house San Francisco creative team. Barbara McDonough was the Director. For more information about Vaughn, you can visit his personal website www.aboutvaughn.com, or e-mail him at Kmartboxerboogie@aol.com.

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