Empire Magazine has made their picks for the current top viral movie marketing campaigns. The results are:
Toy Story 3
My favorite is Piranha 3d. Maybe its because im a guy, but I think the mock girls gone wild site is awesome and it definitely keeps up with the films fun and entertaining theme.
My second pick goes to Spielberg and Abrams' Super 8. They leaked a bootleg copy of their trailer which was most likely an intentional one done by someone on their campaign. But it looks pretty sweet none the less.
What are your picks?