The song in the Stetson commercial is apparently based on "Hello Operator" by White Stripes. I heard that White Stripes may file a lawsuit against Stetson for using their song without permission. Hope this helps - maybe someone else has additional information.
> The commercial is a cowboy riding a bull in a rodeo and then fooling around with a girl. The song sounds bluesy and the singer says, "Welcome to the rodeo." Please help!!!!