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This week, the OMD (Online-Marketing-Duesseldorf) will take place in Germany. Over the past few years, the fair has placed itself on the list of important events in regards to web2.0, online marketing and professional advertising sales on internet prope... ..more
1 Today the viral marketing surrounding Reckitt Benckiser's cleaning product Cillit Bang entered another round: numerous radio stations around the globe picked up the cheesy JAKAZiD hardcore remix of the commercial.
Which commercial? Well, in the UK mar... ..more
Thank You For Smoking director Jason Reitman seems to have learned something from his father Ivan Reitman. Lurking around on the sets of Ghostbusters and Twins left its marks. After that Reitman Jr. directed some very fine shorts, gulp and In God We Tr... ..more
As reported earlier in the article about the raise of online mini-sites for kids marketing to a young audience is booming. The most recent development - and a disturbing one indeed - is the newest idea of a start-up company from Massachusetts, USA calle... ..more
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