lumerias

Sony buys Grouper

Sony announced earlier that it has akquired the social video sharing platform grouper for $65 million through its Sony Pictures Division.

Although this is no real surprise, as sharing user-uploaded video on dedicated sites is a hot topic right now, the interesting part ist that Sony is actually showing a strategic move here. As the only major studio in Hollywood, Sony does not own a distribution channel like a television network. So the obvious idea behind the grouper-deal is to get in control of a popular online site and, most important, grouper's unique P2P file sharing platfrom. So it is to expect that Sony will soon start delivering not only low-quality video content through the website but also higher quality video like trailers and featurettes through P2P.

Now, a few weeks after the deal, more and more critics on and offline start to ask if buying the T-Online backed venture (grouper collected $5.5 mio in round one) was such a great idea. With only half a million unique visitors a month grouper is far behind such giants as youtube, which attracts over 16 mio unique users every month.

We will see...

Read on:
-article on techcrunch
-the press release on grouper.com
-on yahoo news
-more on the question if grouper was really a good investment

Links:
-www.sony.com
-Sony Pictures (SPE)
-www.grouper.com

# Posted by staff at 18:33 | Category: OnlineBuzz | Add Comment


ADD THIS PAGE TO

COMMENTS & TRACKBACKS
Below the reviews of our users on Sony buys Grouper:

Reviews

No reviews so far!


Trackbacks


Trackback from: Clipland Blog
Title: Google buys YouTube
Excerpt: Nearly each week in the past few months we hear about a new revolution or the next giant acquisition or merger in the online social video market. The next big thing: Google buys YouTube to supplement its own social video venture Google Video.

Nothing.....
-Postet on: (GMT) Tue Oct 10 20:45:52 2006 #

Write a Review

Please fill out all fields and press submit.
Your Name: (required)
Your eMail: (required) (not published)
Rating for this article:
Your review on Sony buys Grouper:
Please Prove You Are Human

Please note that this has to be a real review on the specified entry!
Please do not post any questions, wishes or feedback here.

or
Leave a Trackback
You can ping this entry using this Trackback URL: http://www.clipland.com/Trackback/iheAH15FKS4gzTDHXtZ/

Clipland Blog is proudly powered by engineBlog.

Clipland PRO: Showreel hosting | License Content
Clipland.com: About Clipland | How to advertise | Usage terms | |
 
Copyright © 1998-2008 Clipland GmbH. All rights reserved. | Clipland.com 1st in music videos online! We know short form media. Impressum